THE 740
If there’s a wrong way to wear them, we haven’t thought of it.
This heritage running model from the 2000s has been transformed into a highly wearable lifestyle wardrobe staple. The 740 stands out in the realm of classic running shoes by staying true to its original design.
Originally celebrated among runners for its reliability and supreme comfort, the 740 quickly became a cult favorite. Known for its exceptional pavement-pounding capabilities, the 740 earned a loyal following in the running community. Today, New Balance brings back the 740 with a nod to its original features that made it a classic, now tailored for everyday style.
The 740 combines the best of both worlds, blending the technical specifications that runners appreciate with a style that is perfect for casual, everyday wear. From its cushioned sole to its breathable upper, every element of the new 740 is crafted to provide unmatched style and comfort.
FEATURES
- Superior Comfort: The reissued 740 maintains the plush cushioning and support that made the original a go-to for runners.
- Timeless Design: The classic silhouette and authentic detailing pay homage to the 2000s era while fitting effortlessly into contemporary fashion.
Product details:
- Mesh underlays
- Synthetic overlays
- ABZORB midsole absorbs impact through a combination of cushioning and compression resistance Molded TPU ‘N’ logo
- Speed lacing
- Reflective accents
- Rubber outsole
WHERE TO BUY
The New Balance 740 launches online (newbalance.co.za), and at New Balance (Mall of Africa, Sandton City & Canal Walk) experience stores on 16th October 2024 . The retail price is set at R2,499.00.
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