Graffiti artist Rigo Diaz is the winner of Chrome’s Graffiti Talent Search.
Chrome announced the winner after beating four other finalists, including first runner-up Ole Tipat, who also captivated the audience with his unique artistic flair inspired by his Maasai community as well as themes of nature and urban culture.
Diaz’s design, inspired by the resilience of Nairobi’s streets, captured the public’s imagination, garnering 6,528 votes on Facebook and Instagram. Ole Tipat received 5,878 votes.
The win puts Diaz on the path to creating a design for Chrome’s iconic matatus (nganyas) as part of Chrome’s Honour the Streets campaign.
The Honour The Streets campaign invited artists to submit their graffiti designs, along with their neighborhoods and personal stories, for a chance to see their work featured on Chrome’s iconic matatus.
“By involving local graffiti artists in our campaign, we are not just designing a vehicle, we are creating a canvas that celebrates the creativity and spirit of Kenyan communities,” said Lilian Mbugua, Brand Manager for Chrome.
Graffiti has become an important part of Kenya’s street culture. When it launched the competition two months ago, Chrome said it wanted to promote local talent while celebrating the creative energy of Kenya’s neighborhoods.
“Street art reflects the heartbeat of urban Kenyan life and this competition highlights the importance of street culture in amplifying the voices of our youth,” said Ms Mbugua.
Other finalists, who impressed with their artistic designs include Wama Gafrika. Gafrika’s geometric designs combined natural and urban elements, depicting the duality of Kenya’s fast-paced urban life and tranquil surroundings.
Blessing Eboya, who came fourth, paid tribute to Kisumu and Lake Victoria, reflecting the energy and trading history of his city.
Rounding out the top five was Phunk Bantu, whose raw, gritty style told a story of survival and community in Dandora, illustrating the challenges and triumphs of his neighborhood.
