CLASSIC British snacks and biscuits such as Hula Hoops and Jammie Dodgers are soaring in popularity in the US.
Nearly half of Americans – 45 per cent – enjoy tucking in, many seeing goodies like Mr Kipling cakes as traditional.
Classic British snacks and biscuits such as Hula Hoops and Jammie Dodgers are soaring in popularity in the US[/caption]
Thirty-nine per cent would choose them if their prices matched similar products in the US.
A third also want to snap up UK condiments such as HP Sauce and English mustard, research firm Vypr discovered.
Founder Ben Davies said: “With an adult population of over 250million, the US cannot be ignored by British and European brands and manufacturers targeting growth.
“Our research indicates a fantastic opportunity for businesses to expand into the US market, or for those already established there, to grow market share.
“When it comes to the snack category, for example, it’s interesting to see a breadth of interest in brand types, particularly across savoury and healthy choices.”
US retail expert Derek Fox added: “British snacks have a strong appeal in the US, particularly because they offer unique flavours and quality that resonate with American consumers.
“However, cost matters, and US shoppers are likely to buy UK brands if priced competitively.
“Many international-themed stores across the US, where UK snacks are sometimes found, come with high price points, making the products seem exclusive.
TOP TEN UK SNACKS FOR AMERICANS
1. Cadbury Dairy Milk
2. Jacob’s Mini Cheddars
3. Hula Hoops
4. Graze Snack Packs
5. Tyrrells Crisps
6. Jammie Dodgers
7. Bear Yoyo Fruit Roll
8. Nakd fruit and nut bars
9. Rude Health granola bar
10. Mr Kipling Cherry Bakewells
