PUB-goers are fed up with seeing the same old lagers at the bar.
Almost half of those polled by Kingfisher Drinks – some 46.9% – identified Carling as the UK’s most “boring beer”.
Around the same number (46.6%) said Aussie brand Foster’s was a bad call, followed by Stella Artois (35%), Heineken (32.2%) and San Miguel (17.4%).
Kingfisher Drink’s so-called Boring Beer Index was rounded off by Coors (16.3%), Carlsberg (14.5%), Amstel (11.4%), Birra Moretti (11.4%) and Peroni (10.7%).
Italian tipples Moretti and Peroni made the top 10 despite being crowned Britain’s best-selling foreign lagers last month.
When asked what lager they wanted at their local, Jamaican Red Stripe, a favourite among music fans at festivals and gigs, was the number one choice, backed by 29.87% of those polled.
It was followed by Estrella (27.43%), Sagres (23.89%), Budvar (23.23%) and Hofmeister (22.79%).
The survey of 542 UK consumers by Kingfisher Drinks found 25 to 34-year-olds were most likely to look for something new, with 78% bored with the beers at their pub.
Over-65s are most content with what is already on draught, with more than half (53%) reporting they “never” get tired of the choice.
Almost eight in 10 male pub-goers found the selection on tap uninspiring, compared to just six in 10 female drinkers.
More than 88% of respondents will always or sometimes order something new, with 35 to 44-year-olds most adventurous and OAPs least likely to go out on a limb.
Seven in 10 customers said they liked to splash out on “premium” beer brands during a night out.
The report said: “This research confirms that a large number of consumers like to try new beer brands when they are drinking out of home and are happy to trade up to more premium choices.
“This reiterates the importance for pubs to regularly refresh their beer ranges and not just stick with the same old brands on the bar.”
Kingfisher Drink’s survey also looked into what phrases or situations would make them more likely to try a new beer.
The top phrase was “a friend recommended it”, with over 70% of respondents ticking that box in the survey.
Next was “I noticed it at the bar”, with almost six in 10 taking part in the survey saying this would sway them in trying a new tipple.
Just under 56% of respondents said “the bartender recommended it” would lead to them having a try of a new drink.
On the other end of the scale “I saw it on social media“, “I saw someone else in the pub drinking it” and “I saw an advert for it”, were the circumstances least likely to make someone drink a new lager.
Five beers drinkers most want to try
The list of the beers drinkers most want to try, according to Kingfisher Drinks, was:
- Red Stripe
- Estrella
- Sagres
- Budvar
- Hofmeister
In other beer news, an iconic 90s beer is set for a return after a 30-year hiatus.
That’s because Allsopp’s Beer has revealed the 3.8% Double Diamond is making a comeback.
Plus, The Sun revealed the most expensive Premier League stadiums for a pint, with London clubs West Ham and Arsenal at the top.
And major beer brand Hophead confirmed last month it has slashed the strength of its beer from 3.8% to 3.4%.
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