Ahead of his 22nd NBA season, basketball star LeBron James has secured a partnership with Hennessy Cognac house, to launch a limited edition design of its VS bottle, blending basketball and luxury.
The collaboration showcases a striking bottle and gift box adorned with a vibrant illustration of the basketball superstar in bold purple and orange tones. This creative design is a fresh take on the Hennessy Bras Armé, complete with a sleeve that honors LeBron, including his signature crown.
But the partnership doesn’t stop at the bottle. Hennessy is also launching a series of basketball courts worldwide, highlighted by an incredible floating court on the River Thames in London. While the bottle’s design is undoubtedly eye-catching, the Cognac itself remains true to its original blend, offering fans of LeBron and Hennessy a premium tasting experience.
A long-time fan of Hennessy, LeBron has expressed his admiration for the brand’s dedication to celebrating the cultural essence of basketball.
This collaboration exemplifies LeBron’s status as a cultural icon while reinforcing Hennessy’s commitment to the luxurious intersection of sport and sophistication.
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