South Africa’s rich musical legacy took centre stage in London at the highly anticipated panel discussion, ‘From Apartheid to Amapiano.’
Held at the LABS Atrium in Camden, the event was part of the council’s Black History Season.
FOR THE LOVE OF AMAPIANO
The hybrid format, streamed live on CastRooms. This allowed audiences from all over the world to join in the celebration of South Africa’s cultural and musical evolution.
The evening was a triumph. It brought together music enthusiasts, historians, and industry insiders to discuss the remarkable rise of Amapiano, according to Zkhiphani.
AN ENGAGING PANEL
Viewers from South Africa and beyond were able to interact with the panel. This created an engaging, interactive atmosphere, according to Event Brite.
It was a global conversation on how South African music has transcended borders.
AMAPIANO’S RISE TO GLOBAL FAME
Hosted by the ever-charismatic Eddie Kadi, a popular BBC 1Xtra presenter, the discussion kicked off by exploring the global success of Amapiano.
The genre, which originated in South Africa’s townships, is now a worldwide phenomenon, according to South Africa
Kadi didn’t hesitate to point out Amapiano’s profound impact: “This music, born in the streets of South Africa, has taken over the world.”
A MUSICAL MOVEMENT
Rosey Gold, a DJ, artist, and producer, offered her perspective on the genre’s appeal. “Amapiano is more than just a beat,” she said.
“It’s a story, a movement. It’s freedom.” Her words resonated with the audience, both in the room and online, many of whom were nodding in agreement.
THE INTERNATIONAL INFLUENCE OF SOUTH AFRICAN MUSIC
The panel also delved into how South African music has always played a crucial role in the country’s fight for freedom and identity.
From the protest songs of Apartheid to the celebratory beats of Amapiano, music has been a constant companion in South Africa’s journey.
“It’s not just about the sound,” said Major League DJZ, who have been instrumental in taking Amapiano to global audiences.
“It’s about where that sound comes from.”
AMAPIANO AND SOUTH AFRICA’S INFLUENCE
Marketing Manager at Parlophone Records, Sthenkosi Sompeta, added that the music’s international success mirrors South Africa’s cultural influence on the world stage.
“We’ve always been trendsetters,” he remarked. “What we see now with Amapiano is a continuation of that legacy.”
A GLOBAL AUDIENCE ENGAGED
Thanks to the CastRooms platform, the virtual audience was very much part of the discussion.
Viewers from across South Africa, Europe, and the US had the opportunity to ask questions in real-time, projected on a screen in the venue.
It created a dynamic, interactive experience that brought people together despite the distance.
“I felt like I was in the room,” said one viewer from Johannesburg. “Being able to ask questions and hear from the panellists live was incredible.”
AMAPIANO AND LOOKING FORWARD
The event was not just a reflection on the past but also a look into the future of South African music.
Sibu Mabena, the founder and Chief Creative Officer of Duma Collective, shared her optimism.
“We are only scratching the surface,” she said, speaking about Amapiano’s potential. “The world is ready for more of what South Africa has to offer.”
MUSIC LEGACY
As the panel wrapped up, there was a sense of pride and excitement. South Africa’s music, much like its people, has always been resilient, adaptable, and forward-thinking.
The event ‘From Apartheid to Amapiano’ was a testament to that legacy.
It was an unforgettable night that showcased not only the past but the bright future of South African music on the world stage.
HOW DO YOU THINK AMAPIANO HAS IMPACTED THE GLOBAL MUSIC SCENE?
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