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Today marks the start of October, the countdown to Halloween, and those costume parties galore!
With that said, Ann Summers is thrilled to unveil their brand-new Halloween campaign, starring social media sensation, and gorgeous gal, GK Barry.
Known for her bold personality, humour, and general authenticity, Grace Keeling – AKA GK Barry – brings a fresh and bold take on spooky-season fashion.
This partnership between the two powerhouses celebrates GK Barry’s unique style and charisma, perfectly aligning with Ann Summers’ mission to empower women to feel confident, sexy, and daring.
GK shows off several outfits in the campaign, including one of the brand’s most iconic looks – the classic Ann Summers bunny.
For 2024, it’s had a serious Halloween glow-up, featuring a figure-hugging bodysuit adorned with glass-like shards of sparkly fabric that shimmers in the light, complete with matching bunny ears for the perfect finishing touch.
Ann Summers also has everything you need this spooky season with their Halloween edit. From devilish delights to mischievous maids and kinky kitties, get ready to spice things up with sheer fabrics, bodycon silhouettes, and PVC catsuits.
Better yet? Prices start at just £8 for sparkly devil horns, going up to £46 for a sequin body.
With her impressive 4.4 million followers and 10 million Spotify streams from her hilarious podcast, Grace’s candid and relatable content resonates with millions across the UK and beyond. This collaboration also marks her debut with Ann Summers, and promises an unforgettable Halloween collection.
I mean, would we really expect anything less from the icon, the moment and the legend? No, no we wouldn’t.
Natalie Amosu, CMO of Ann Summers, said: ‘We are so excited to welcome GK Barry as the face of this year’s Halloween campaign. She embodies the confidence, energy, and empowerment that Ann Summers stands for. This collection is all about having fun, being with your friends, and embracing your individuality, and there’s no one better to showcase that than Grace.’
Grace commented: ‘I’m so excited to be working with Ann Summers for their Halloween campaign this year! I’ve always been a fan, so being the face is a dream come true! If there’s one thing I love, it’s getting dressed up and having some fun, and that’s what this shoot was all about – I can’t wait for everyone to see it!’
Ready to shop the collection? Head over to Ann Summers and get your Halloween look sorted.
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