LACED is a footwear website which functions as an online marketplace for shoe sellers.
The website functions in a similar way to Depop but has a particular focus on footwear.
Born in London
Laced was founded in London in 2018 by its CEO Chris Gibbons.
The brand aimed to make accessing the latest sneakers as “easy as possible”.
Chris explained: ”At the heart of the Laced platform and mission lies our belief that everyone, wherever they are, should be able to go online, purchase luxury goods and have them delivered to their door in the easiest way possible.”
Laced stocks some of the biggest brands in footwear, including Nike, New Balance and UGG.
Is the brand legitimate?
The brand describes itself as the “middleman between buyer and seller”.
It has a Trustpilot score of 4.3, which suggests most users agree that it is a reliable website.
Trustpilot is an open, online review platform where any consumer can freely post their true thoughts and feelings about a product.
Laced maintain this high level of trust, through its team of in-house authenticators who ensure that the footwear sold on the website is legitimate.
The authentication process is very rigorous and involves inspections to ensure the products are good quality and in their original packaging.
Items that fail these tests are rejected and a refund will be sent to the buyer.
The brand’s ethos
The brand’s CEO shared that Laced is driven by a belief that “everyone deserves access to luxury goods”.
To reach a wider range of customers, the brand is very active on social media and has over 115,000 followers on Instagram.
Laced also sells shoes in Europe, so even more people can buy luxury footwear.
