Bloomberg.com was the first to report that JAY-Z and Roc Nation have officially extended their deal with the NFL. Bloomberg said that NFL Commissioner Roger Goodell confirmed the extended partnership during the league’s annual owners meeting in Atlanta on Tuesday, October 15.
“It’s been a mutually positive relationship, I’m not sure either one of us really spend much time talking about contracts,” Goodell said, according to Bloomberg. “Jay is happy. Desiree Perez is happy. I’m happy, so we’re all good.”
The fine print of the details regarding the contract – including the money and its worth – are currently unknown. ESPN reported that the first deal between Roc Nation and the NFL struck in 2019 was worth $25 million. The initial deal was built on boosting “the NFL’s efforts around social justice” and leading “the league’s endeavors in music and entertainment.” According to Espn.com, the league’s social justice program Inspire Change has distributed $375 million in grants.
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