Johannesburg-based communications agency, Penquin, has once again proven its creative strength, securing two major wins at the 2024 New Generation Social & Digital Media Awards.
PENQUIN’S BIG WIN
The awards, honoured the finest digital campaigns and cutting-edge strategies from across South Africa, with over 500 submissions competing for recognition.
Penquin’s standout moments were twofold, according to The New Generation Awards website..
First, Shannon Spolander, one of their top creatives, clinched the coveted ‘New Generation Top Graphic Designer of the Year’ award. This award was sponsored by DStv.
PENQUIN AND SUZUKI
Second, in collaboration with sister agency Spitfire Inbound, Penquin scooped the ‘Best Marketing Automation Campaign’ award, according to Media Update.
This was for their work with Suzuki Auto South Africa, which was showcased in a case study titled, ‘Steering Suzuki to Success with Marketing Automation’.
Veronica Moleele, CEO of Penquin, expressed her delight with the results.
“Winning gold at the New Gen Awards is a testament to the exceptional talent and dedication of our teams.
PENQUIN AND THE GRAPHIC DESIGNER OF THE YEAR AWARD
We are thrilled that Shannon Spolander’s creative brilliance was recognised with the Graphic Designer of the Year award.
Additionally, our collaborative efforts with Spitfire Inbound and Suzuki Auto South Africa on the marketing automation campaign showcase how innovation and technology can drive success.
We’re incredibly proud of the impact we’ve made in both areas,” Moleele said.
SOUTH AFRICAN DIGITAL MARKETING
The 12th edition of the New Generation Awards attracted the best digital marketers in the country, according to Marketing Spread.
This included top agencies and in-house teams. The awards recognise excellence in digital marketing, social media, and online tech.
They consist of categories designed to spotlight creativity, innovation, and strategic thinking.
LANDSCAPE FOR GRAPHIC DESIGN
For Penquin, these wins highlight their ongoing ability to not only create striking visuals but also to integrate technology into marketing efforts for maximum results.
Shannon Spolander’s achievement is particularly significant, given the competitive landscape in graphic design.
Her work stood out for its creativity and innovation, marking her as one of the industry’s top talents.
The win cements her reputation as a creative force in South Africa’s digital marketing scene.
PENQUIN AND SPITFIRE
The ‘Best Marketing Automation Campaign’ win demonstrated the growing importance of data-driven marketing.
Penquin and Spitfire Inbound worked together to create an automated system.
The system enhanced customer engagement for Suzuki Auto South Africa.
By using digital tools and insights, they successfully helped the brand achieve significant business growth.
This campaign shows how marketing automation can drive both brand engagement and measurable business results.
MARKETING TODAY
Penquin’s strategic approach combined innovation with practical results.
According to Moleele, “This campaign showcases how innovation and technology can work hand-in-hand to drive success.
Our work with Spitfire Inbound and Suzuki highlights the power of digital tools in marketing today.”
The New Generation Awards are known for celebrating the best in South African digital marketing.
PENQUIN’S GROWING LEGACY
Penquin’s victories this year add to their growing legacy of success, positioning them as leaders in the ever-evolving digital marketing landscape.
As the agency continues to innovate and push boundaries, their achievements will undoubtedly inspire other creative teams across the country.
WHAT IMPACT DO YOU THINK AWARDS LIKE THESE HAVE ON BRAND REPUTATION?
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